In the ever-evolving world of esthetics, we believe that community and open communication are the secret ingredients for success.
When we come together, we’re not just sharing tips and tricks—we’re creating a vibrant hub of knowledge and inspiration that keeps us all ahead of the game.
Here at HELLAestie, we’re all about connecting, questioning, and learning from each other’s unique experiences. Let’s elevate our skills, level up our client care, and sprinkle a little fun into our routines.
Join us as we build a stronger, more informed, and undeniably passionate community of estheticians—because together, we’re HELLA powerful!
Meet Alex
Hey there! I’m Alex, a licensed esthetician with over 12 years of experience in the beauty industry. Skincare is my passion, and I’m here to share what I’ve learned with fellow estheticians who are looking for guidance and confidence.
When it comes to teaching, I believe that understanding the “why” behind what we do is what sets us apart as true skincare pros. My focus is on creating practical, science-backed educational content that’s easy to understand and even easier to apply.
In my day job, I’m all about developing educational programs that make learning engaging and effective. I spend my time crafting hands-on training, hosting virtual classes, and giving in-person lectures that provide estheticians the tools they need to succeed.
Outside of work, I’m a wife and a mom, and I love spending time with my family. When I’m not geeking out over skincare, you’ll probably find me curled up with a good book, tending to my growing jungle of house plants, or getting crafty with a new project.
This website is my way of getting creative, sharing the things I’m passionate about, and giving back to the esthetics community that I love so much. Let’s learn, grow, & thrive together!